Dubai-based marketing company BPG Group said on Wednesday it has launched a new dedicated social media business unit to expand its digital services.
Called BPG|Social, the company said the new unit will complement its integrated media solutions approach and move it “further into the digital landscape” following the launch of BPG Maxus in 2009 and BPG Possible in 2010.
BPG|Social will be based out of BPG Group’s headquarters in Dubai, and will have its own consolidated management team and community managers, the company said in a statement.
The new unit will start operations in October with clients such as MBC4, The Global Village, DEWA, RTA, Ellucian, and the Community Development Authority of Dubai.
Commenting on the launch, Avi Bhojani, BPG Group CEO said: “Social media management has been traditionally offered through individual disciplines like media, PR, digital, advertising activation What is in fact needed is an integrated social media solutions approach.
“Today, we are launching BPG|Social, which will allow clients to enter into the social media conversation with their stakeholders, alongside existing traditional marketing solutions.”
BPG|Social general manager Noah Khan added: “Social media has enabled brands to engage and converse with their audience like never before.
“BPG|Social will work with our clients to tap into the brand’s fullest potential and create long and meaningful relationships in the digital social media space.”
He said BPG|Social’s primary challenge will be to “clearly communicate the benefits of social media and demystify the platforms to both current and potential clients”.
Speaking at the launch of BPG|Social, Ari Kesisoglu, managing director, Google MENA said: “As social media technologies develop, it is becoming increasingly important for companies to connect with customers in the right ways at the right moments.
“Thus it is very encouraging to see the formation of BPG|Social, who will be able to use their collective experience to provide integrated solutions in this area.”
BPG Group caters to a wide range of International, regional and local clients through an extensive network across the region with offices in Dubai, Abu Dhabi, Kuwait, Jeddah, Doha, Baghdad and Erbil.