What, then, should you do differently when crafting change messages? Follow a formula that creates the right balance among four essential elements: logic, emotion, destination and action. (And, to help you remember, it’s a handy acronym: LEAD.)
For answers, I turned to Nora Herting, Founder and CEO of ImageThink. Nora and the ImageThink team facilitate creative breakthroughs and transformations everyday for innovative brands such as Twitter, Hulu, and Google.
“We take the allegations mentioned by Mr. Stawski seriously, and are looking into the matter. However, we are going to decline to discuss personnel matters,” an airline spokesperson told me.
In fact, statistics show that the average cost of turning over a skilled job is 213 percent the cost of one year’s salary. Basically, if an employee who earns $50,000 a year quits, this means you’ll spend a whopping $106,500 on replacing them. Ouch!
“We’re very proud of the progress we have made and obviously we can’t make that progress without our 134,000 dedicated employees all over the world advancing health for humanity,” said Peter Fasolo, Chief Human Resources Officer at Johnson Johnson in an interview with Cheddar. “We want our employees to be physically healthy, financially healthy, have healthy families and healthy careers. You’ll never get more time in life but you will get more energy if it’s directed toward purposeful endeavors.”
On Tuesday, Miles4Migrants offered its latest statistics which show that there is some humanity in the world — as well as, perhaps, that many people don’t use their air miles and know that they may expire.
If your company is going to survive and thrive in our current Digital Age, agile transformation is a must. Yes, there are certain risks, but if the outcome is better serving your customers, then it’s well worth the rewards. Just remember that you don’t have to dive headfirst into agile transformation. Instead, create form a strategy or plan, and methodically chip away at it over time. Eventually, your business will transform into an environment where you can quickly pivot to meet changing consumer needs.
Or, worse, that they’re in high school or college.
Strange results here. (Wicked strange, to coin a phrase.) Across the board, the state got fairly low marks, one B+ for ease of starting a business, but otherwise straight Cs, Ds, and an F (government websites). However, it got an A- for overall friendliness, and also included the second highest-rated city in the Northeast, Boston (A-).
When a mosquito bit me last fall, I was annoyed, but I certainly wasn’t worried.
And a week later, when I came down with what I thought was the flu, I was miserable but not all that concerned – despite having symptoms that lasted longer and were more severe than normal.
When I stayed in bed for several days and avoided doing anything more mentally taxing than browsing social media and relegating emails to my spam folder, I assumed it was just the hard pace of running a startup finally catching up with me.
But when my symptoms kept recurring, I got very worried – and it turns out that I had good reason to be.
That single mosquito bite had infected me with West Nile Encephalitis, the much less common and much more extreme version of West Nile Virus. It causes, among other things, inflammation of the brain.
It was no wonder I’d struggled with tasks that were normally a breeze. My brain was on fire and my body was struggling to repair itself after weeks of battling this illness.
It has been almost a year since that fateful mosquito bite, and through all of the ups and downs of recovering from encephalitis, I’ve learned some invaluable lessons about running a startup while working wounded. In fact, the greatest lesson I’ve learned is that the quality of the rest of your team will either make or break your company.
Hire Self Starters.
Self-starters carry on even when leadership is less present.
While I was never hospitalized or fully sidelined, months of recovery meant that many of the tasks I’d previously managed were either ignored or became the additional responsibility of someone else. I spent much of my time working from home. But thanks to having a team where every single is a self-starter, my absence did halt forward progress.
Our company continued to serve existing clients and landed new ones. We developed and deployed new technology on our platform. We even brought in new investment.
None of this would have happened without the right team.
Getting well is the highest priority.
When you’ve come out on the other side of a serious illness, your health is no longer something that you can ignore – and pushing yourself past your capacity is not being a hero. It is extending the amount of time that you are working wounded.
Decide what will fall through the cracks.
Leadership has to change when you’re recovering from a significant illness. You can still lead, but you cannot do it the way you used it. You must make very difficult, strategic decisions about what are vital tasks that are required for your startup to continue forward while you are recovering. Everything else has to be sidelined until you are better. If you can afford to hire help, do so. But if you are like most startups, your budget doesn’t increase simply because you need more help, so it will be up to you how to spend your limited amount of energy and focus so that it has the most impact.
Decide who you will tell – and when.
When I first realized I wasn’t just dealing with the flu, I didn’t tell anyone for a few days. I needed some time to process what this meant for me, and I didn’t want burden others with this problem if I could help it. While I told my board right away, I do regret not sharing the news with others sooner than I did. To some extent, I kept hoping that I’d bounce back and wouldn’t need to worry anyone else needlessly.
But silence usually works against us. In the vacuum of information, we usually fill in the void with the absolute worst version of possibilities. So telling your team, your investors and other strategic allies why you haven’t yet delivered something they expected or why you may not for some time may not be the happiest news they wanted to hear, but it is better than not knowing what is going on. And what I discovered is that most will be far more understanding than expected.
Decide to focus on good.
Pity parties are a waste of time, no matter how much you deserve one. Once you’ve dealt with the surprise of whatever it is you’re facing, it is your job as a leader to do the difficult work to keep a positive mindset. Not only will it help you in your recovery, it will help your team. Decide to embrace joy despite your challenges by focusing on gratitude. When we make decisions that impact others while we are in a negative frame of mind, it is not fair to ourselves or others. Yes, we must be pragmatic. But we get to decide whether our pragmatism is based in negativity or positivity.
By choosing to focus on good, you can maintain a more positive mindset will eventually restore the passion and energy that once inspired you to launch your startup in the first place.
This was certainly the case for me.
In fact, I’m likely in a far better place because of the experiences I went through this past year. I now have confidence that our team can pull together and move forward when things are difficult. That is powerful knowledge when it comes to leading a startup.