Organizations that use design tools regularly, such as co-creation and user-journey maps, develop empathy for their users. This leads to a better understanding of their needs, leading to better solutions, and eventually and most importantly, leading to trust.
2. Get to know your audience. “At the start of every communication project you undertake, learn as much as possible about your audience,” writes Shannon. “Every newspaper, magazine or TV show knows its demographics–you need to know yours, too. Gather data about how many employees work at your organization, where they are as well as age, salary, level of education, years of service, gender.” Then use this information to build your internal communication strategies.
For example, Andrew Ng, a top AI researcher, decided to spend a year working at Google and quickly formed a close working relationship with two of the company’s brightest minds, Greg Corrado and Jeff Dean, who were interested in what was then a new brand of artificial intelligence called deep learning. Their collaboration became the Google Brain project.
Retrospectively, that was a ridiculous fear. I’d never been late, never gotten in trouble, my drawer was always accurate, I was trained to both open and close, and I could work all the stations. I was an ideal employee.
Joyously, the spats are replaced by humor and fondness. In essence, say the researchers, if you get to this advanced stage of marriage, you’ll find that your mental health is really quite sprightly.
Wing, Alphabet’s drone company, is heading to Europe: Its second delivery pilot program will start this spring in Helsinki, Finland–8,332 miles away from the company’s first pilot location, Australia. It’s a sign of progress, though Wing is still a long way from launching in the U.S. thanks to regulatory struggles. Americans will have to wait to get those burritos delivered by air.
This may, indeed, be the impression of others, as the chain has rather struggled of late.
Not a lot of companies would encourage customers to pee on their ads, but Ikea isn’t afraid to change the rules. In January, the company released a magazine ad featuring a crib that asked women to, yes, urinate on it. If they were pregnant, the ad supposedly revealed a discounted price, as part of a promotion for its Ikea Family program. Understandably, the gimmick caused a stir–and not just among expecting moms. The Swedish home-goods company picked up a Clio award, one of the highest accolades in advertising.
It’s very simple. Invest in yourself. The one easy way to become worth 50 percent more than you are now (at least), is to hone your communication skills, both written and verbal.
If you can’t communicate, it’s like winking at a girl in the dark. Nothing happens. You can have all the brainpower in the world, but you have to be able to transmit it. And the transmission is communication.